Report from our correspondent (reporter XiaoRong) 21, sponsored by the China sporting goods industry association of 2016 China's sporting goods industry peak BBS held in fuzhou.This BBS focusing on industry future development trend, industry higher-ups are invited on both at home and abroad, to explore China's great development of the future direction of sports industry.
Sporting goods this year the fitness of the pavilion and venue construction area expansion, both BBS BBS also opened the Chinese fitness industry, the development of Chinese sports venues BBS.
It is worth mentioning that the day also released a white paper on "2016 China sporting goods industry development, according to data released by the measurement of the state sport general administration: 2006-2015, our country sporting goods industry (sportswear, sports shoes, sports equipment and related sports products manufacturing and sales) added value increased year by year, to 280 billion yuan in 2015.At the same time, according to the national bureau of statistics data by the end of 2015, China's 65 years of age and older population accounted for 10.47%, 2.57% higher than 2006.This shows that China's population aging process gradually accelerated, and this batch of old people has more spending power, suitable for older consumers of sports products will become the market focus in the sporting goods industry in the future.
On April 18, 2016 sports lottery in Inner Mongolia "move, more health" public welfare activities donation ceremony was held in Hohhot new manchu primary school playground.Event, sports lottery management center of Inner Mongolia to the primary school nearly 20000 yuan worth of football, racket sports goods, etc.
Learned, organized by the sports lottery management center of Inner Mongolia organization "move, more health" happy sports events in our district in 2012, officially launched, so far has been geared to the needs of the district 4 primary school, 6 kindergarten for the donation.In 2016, sports lottery management center of Inner Mongolia will be the focus on the motherland in the future, care for the healthy growth of children continue to extend public welfare activities, to the Hohhot new manchu primary school donated sporting goods, send a happy for the students.
The donor, it is Inner Mongolia in 2016 sports lottery "move, more health," the first leg of the public welfare activities, the specific features of sports lottery public welfare.Assistant director of the center for Inner Mongolia be Cheng Qian told reporters: "the children are the future of our motherland, nation's hope, can let the students have a healthy body and happy, rich experiences growing up, both relationship with social progress and development, is also the theme of holding the activity."
The China securities network - learnt from the state general administration of sports on April 15, on the morning of April 14, state general administration of sports organization sports industry research symposium held in Beijing.On expanding public sports services, government and social capital cooperation PPP mode received wide attention and discussion from the representatives.
"PPP project mainly sports venues and sports comprehensive hardware construction projects, these large projects is very important secondary entrepreneurial innovation platform, the variations of content development creation, research and development of technical solutions, sports training, supplies sales, events, sports brokerage operation project, also need to encourage the participation of social forces. We recommend that guide the PPP project incubation mechanism from policy, share the preferential policy, enlargement project income."Saif fund partner said king for joy.
Window of the Beijing sports culture communication company chairman degree students fu qiang, said China's per capita land shortage, but a city stadium facilities problems such as repeated construction, low efficiency of management.The PPP mode makes the strong enterprise to participate in the whole process of construction, operation, helps to solve the city stadium redundant construction and construction quality problem;Social users to get efficient service.Social capital, how to smoothly into the venues and facilities construction, operation, and how to guarantee the benefits of social capital, need the government and the enterprise common reasonable planning, implementation, standardization of supervision, scientific operation.
And competition management science and technology co., LTD., vice general manager of rui-dong wang believes that the PPP model is the key to meet the aspirations of social capital for investment returns.Judging from the current market, rely on the operation of sports facilities in itself, it is difficult to realize the normal return on investment.So want to attract social capital through the PPP mode participation sports facilities construction and operation, must be rich sports facilities construction and operation of profitable channels and patterns.
Ali Han Lifeng sports vice President have the same understanding, he thinks, sports venues of the PPP model should be extended to build urban sports entertainment complex, through financial support in the form of promoting social capital to participate in the sports culture, leisure, tourism, comprehensive development and operations of the business.
Tiger robot (Shanghai) civilization propagation co., LTD., vice general manager of high shanshan, said sports PPP project construction is the construction of a comprehensive, systematic, suggest that in addition to giving direct participation in sports policy to encourage social forces to the PPP project, should also be oriented around and the construction of PPP projects in the service of sports social forces to set up the corresponding incentive measures, in order to arouse the enthusiasm for the market, to ensure that the PPP projects, fully implement smoothly.
Co., LTD., general manager of Beijing national stadium Wu Xiaonan argues that the PPP model is the effective means to realize marketization, enterprise operation, the difficulty is to distinguish between public and private line.Large venues, depreciation and overhaul cost is too high, after the operation of the enterprise is difficult to bear.Proposal shall be borne by the government of this kind of large sports venues, depreciation and overhaul cost and other aspects the social capital is responsible for the marketization operation.
In the sports industry policy factors such as power under the rapid development in recent years, sports IP is becoming a hot spot of many companies scramble to layout.The personage inside course of study says, domestic operation successful sports events in the IP, the international competition of IP is larger.Listed companies to accelerate the layout of international sporting event IP at the same time, should also strive to build domestic boutique sports IP.
The listed company to speed up the layout
From the domestic sports industry structure, current sporting goods accounted for 79%, only 18% sports services.The American sports service industry accounts for 57% of the whole sports industry.Analysts said that in 2025 China sports services in the sports industry the proportion will reach 50%.Calculated according to total $5 trillion sports industry, sports industry total scale will reach 2.5 trillion yuan.
CCTV vice-editor-in-chief Li Ting said that the core of the sports industry is event itself.In fact, the listed company for the layout of the sports events IP heads, honored, Andrew bynum HuaLu, noble bird, the window of the Rhine sports, sports and other companies are in power.
On April 13, Rhine sports announced plans and CCTS China GmbH Switzerland reached a strategic cooperation, and jointly funded "company of ice and snow sports", jointly build and operate ice and snow sports in Asia.In the fourth quarter of this year, CCTS will host the 2016 world women's curling championship tournament in Shanghai (Shanghai masters), the two sides will this as an opportunity for the competition of the commercial development depth cooperation.
HuaLu baina lates after the announcement, subsidiary HuaLu sports proposed $34.057 million subscribe the champions basket of 75% stake, the latter's main sports competitions, etc.Company said that the investment is to obtain the international top IP preliminary action sports industry.Annual report, the company has the European champions league the next 15 years of basketball in China's comprehensive commercial rights and interests.
Both offered 15 million yuan established jilin for both sports culture development co., LTD., the company holds a 30% stake, as the second largest shareholder.For both the main sports resources development, sports organizations marketing, event planning and operations, the campus football, etc.
The personage inside course of study says, sports IP has become the new "gold mine" of sports industry.Announced late last year, the window of the sports on $1.38 billion strategic investment community international chess online operation platform.In 2015, many international revenue income is 770 million yuan, up 61.8% from a year earlier.Net profit of 160 million yuan, up 10.7% from a year earlier.Earnings growth is mainly benefit from paying users growth and IP sporting events of the economic effect, etc.
In addition, the technology industry, said the company management operation ring China international road cycling race, Beijing marathon, the pga tour series in China, and China golf club league with the core competitiveness of the brand competition, competition IP value significantly.